Saturday, March 07, 2009

A Solution For Struggling Newspapers?

The Napa Valley Register may have the secret to success in the newspaper publishing industry - Schadenfreude.

For those of you that:

  1. don't speak German

  2. haven't seen Avenue Q

Schadenfreude is "pleasure derived from the misfortunes of others."

Every month the Register prints Monthly DUI Report and Napa's Most Wanted.  They are very popular features and, in many ways, bring the equivalent of People Magazine and The National Enquirer to the Valley.

Another nice thing - the feature works well both in print and on the web.

Just a thought.

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